The most common sulphate found in shampoo is Sodium Laureth Sulfate (SLS), however this chemical is also used to remove grease and oil from engines and floors. So, if it is capable of stripping engines, can you imagine what it does to you and your dog’s skin and hair!? Sulphates penetrate through the skin and remove the skin’s natural oils, which can lead to dryness, damage skin cells and enhance allergic reactions such as eczema and psoriasis. So, if you or your dog have sensitive skin, are prone to allergies or just want to take extra special care of your skin you must try our all natural range of products.